GlobalShop 2014 drew attendees from all 50 states and 64 countries and once again set attendance for its twenty-second annual show. More than 12,000 professionals visited the Mandalay Bay Convention Center in Las Vegas to see the latest innovations in retail display and design spread out over 6 pavilions in a 200,000 square foot exhibition hall.
“It was an exceptional show for us,” commented Russ Pritchard, Director of Marketing, Case Paper. “In addition to catching up with established clients, we met several hundred potential customers - many of whom contacted us immediately after the show seeking samples of products we had on display. It was a record turn-out at our booth with lines during most of the show.”
This year saw exhibitors continue to push the boundaries of creativity and innovation to bring the cutting edge of retail design to the show’s attendees. Strong themes of “faux” and “reclaimed” materials proliferated the show further emphasizing the awareness of sustainability in products when creating signage and environments that tell each brand’s unique story.
In addition to its premier brands of first line paper and paperboard, Case Paper featured a number of specialty products from its Sonata line of laminated paperboard including Silver, Rainbow, Essence and an innovative array of holographic and iridescent substrates for the luxury packaging market. One of the highlights of the show was Case Paper’s newest addition to its specialty line, a laminated wood and hexacomb product for structural signage and display. Monikered as “Weightless Wood”, it is true wood veneer over a structurally sound base that is printable, but light weight, extremely durable, and one hundred percent recyclable. “We are experimenting with a number of variations,” added Simon Schaffer, CMO and Director of Paperboard and Specialty Products. “The premier of our new product was such a hit with designers that we are exploring ways to laminate metallic and holographic substrates to further options for our customers. It’s about creating sustainable brands that resonate with our consumers. This was a tremendous success for Case Paper.”