The Outdoor Advertising Association of America, Inc. (OAAA)

42 OBIE Awards Presented for Exceptional Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 72nd annual OBIE Awards were honored on the closing night of the 2014 TAB/OAAA OOH Media Conference & Marketing Expo in Orlando, FL.

“The OBIE Awards celebrate the best of the best in OOH creative design,” said OAAA Chief Marketing Officer Stephen Freitas. “This year’s winners highlight OOH’s ability to engage and entertain consumers with exceptional artistic flair and simple yet effective marketing messages.”

Leo Burnett Chicago took home the 2014 Best Billboard Campaign award for its “Built for Chicago” campaign developed for Sprint. This hyper-local, location-based billboard campaign informed Chicagoans about Sprint’s enhanced network to help them navigate the city and answer the burning questions asked most often around town.

Sukle Advertising & Design was honored with the 2014 Best Street Furniture/Transit/Alternative Campaign award for Denver Water’s “High Efficiency Toilets” campaign. Non-operational toilets were placed in front of bus shelters around Denver offering “reading material” about conserving water with high-efficiency toilets.

DDB was presented with the 2014 Best Multi-Format Campaign award for the Clorox Bleach “Bleach It Away” campaign. Clorox asked visitors in Las Vegas, NV, to reveal their messiest moments, so the brand could “bleach” the experiences away. Confessions were posted to digital billboards, and tourists were able to see their sins wiped clean by Clorox. Taxi top and airport advertising reinforced the brand messaging around town.

Freitas added, “OOH is increasingly more interactive with consumers, helping brands to personally engage with current or potential customers. Each of today’s winners creatively connected with the public while also demonstrating the visual power of OOH.”

In addition to the top category awards, OAAA awarded 15 Gold OBIEs and 27 Silver OBIEs. Leo Burnett took home the most awards with three Gold OBIEs, three Silver OBIEs, and three finalist certificates, including recognition for two international executions from Leo Burnett Toronto.

Iconic brand Gap was honored with the 2014 OBIE Hall of Fame Award, recognizing the brand’s consistent excellence in OOH advertising design over many decades.

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