Speakers Announced for IDEAlliance PRIMEXEAST, One-Day Conference - June 19, 2014, New York, NY

] IDEAlliance®, announced the lineup of industry thought-leaders participating in PRIMEXEAST, its one-day conference for publishers, print, and interactive media executives, being held June 19, 2014 in New York, NY. PRIMEXEAST is the “think tank” for chief executives and business leaders from across the integrated content production supply chain. At PRIMEXEAST, creative, premedia, print, and publishing leaders envision innovative best practices and profitable business models of the future.

Industry drivers speaking at PRIMEXEAST include: Moira Cullen, Vice President of Design for Global Beverage, PepsiCo; Patrick R. Donahoe, Postmaster General, US Postal Service; Malcolm Netburn, CEO, CDS Global; and Joel Quadracci, Chairman, President & CEO, Quad/Graphics. Technology and paper trends presentations will be made by: John Harrington, Partner, Harrington Associates, LLC, and Derek Mahlburg, Economist, Graphic Paper, RISI. Roundtable discussions on executing mobile media strategies as well as global outsourcing will be led by: Joe Duncan, SVP, Group Executive Producer, Retail Production, Arc & Leo Burnett, and John Puterbaugh, EVP & Chief Digital Officer, Nellymoser, A Division of Brown Printing Company.

“Today’s media communication is now highly-integrated, multidimensional, and interactive across print and digital,” commented Laura C. Reid, Vice President of Production for Hearst Magazines and IDEAlliance Board Chair. “PRIMEXEAST offers the unique opportunity for publishers, brand owners, print providers, and suppliers from across the content supply chain to engage in open dialogue, and discover key trends and frame new solutions in content management and data driven distribution.”

IDEAlliance President and CEO, David J. Steinhardt, remarked, “At PRIMEXEAST, we address the opportunity and impact of new technologies on the content supply chain, along with how leading publishers and print service providers are addressing the foundational challenges, competitiveness, and future of print, newsstand, and postal.”

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