PRIMIR

PRIMIR Summer Meeting to Reveal Tag and Label Printing Trends

PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 in Cleveland, Ohio.

Themed "Print's Evolution—Changing Markets, Firms, Technologies and Applications," the PRIMIR 2014 Summer Meeting will be packed with data and content including the new PRIMIR study "Tag & Label Printing Trends." Jennifer Dochstader and David Walsh, Founding Partners of LPC will explore the tag & label market, providing insights about Tags, Pressure Sensitive Paper and Film Labels, Variable Information Processing (VIP) Labels, Glue Applied Labels, Shrink Labels, Non-Pressure Sensitive Non-Shrink Labels, and In-Mold Labels. The presentation will provide an overview of the evolving North American tag and label marketplace for each of the segments including: market sizing and forecast data, regional and global market trends, brand owner insights, print process trends, ink/chemistry and substrate trends, and sustainability. The presentation will also address trends in the various end-use markets such as food, beverage, pharmaceutical, and others.

Keeping with the theme, another timely new PRIMIR study presentation, "Print Applications: Revenues, Processes and Run Lengths in Commercial Printing," will feature findings from I.T. Strategies by Mark Hanley, President. This essential research focuses on changing marketing and advertising applications including: catalogs, brochures/pamphlets, inserts, direct mail, and coupons. PRIMIR attendees will gain historical statistics for 2010 and 2012, and forecasts to 2017 for commercial printer revenues. Print processes and shifts, as well as run lengths by application will also be revealed. Print buyer/brand owner perspectives will also provide insights into changing needs, which ultimately drive shifts in run lengths and/or print process.

As the print value chain attempts to comprehend and adapt to the evolving industry, many are looking beyond traditional print to bolster revenues. Fulfilling that need, this PRIMIR program also includes an engaging discussion with Don Carli, Founder & CEO of Nima Hunter on "Functional Printing, Printed Electronics, Active/Intelligent Packaging & Sustainability."

Other aspects of the meeting include a panel discussion featuring local printing executives who will share their perspectives on "The Evolving Print Firm," and a tour of a local package printing establishment.

PRIMIR meetings are conducted in a dynamic interactive forum with industry managers and experts from across the graphic communications industry. A signature component of every PRIMIR meeting is time on the program for members to take part in sessions to weigh in on, and confer about current and future PRIMIR research studies.

According to Frances Cicogna, Manager, Product Marketing, Canon USA Inc., "PRIMIR research identifies early market trends and provides essential guidance to position our organization for imminent opportunities and challenges. By attending these meetings and actively participating in the research process, I can be assured that my company's questions are addressed in future PRIMIR research." 

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