IWCO Direct has announced that Wes Sparling, a direct marketing industry veteran, has joined the sales and marketing team as vice president, marketing strategy. Sparling will lead client campaign strategy development to help guide creative execution and production. He will also support and enhance IWCO Direct’s efforts to create new service offerings and best-in-class customer experience.
Sparling brings a wealth of direct marketing experience to IWCO Direct. He has held leadership roles in agency and corporate settings, as well as founding a direct response marketing agency and providing consulting services to RR Donnelley. Most recently, Sparling was group account director at Direct Partners, Inc. His strategic vision and creative direction has helped clients in the telecommunications, financial services, insurance and related vertical markets raise hundreds of millions of dollars in revenue. He holds a Bachelor of Fine Arts degree in Advertising Design from Grand Canyon University.