The internationally operating ATS-Tanner Group is one of the leading system providers of end-of-line packaging machine solutions. One core competency of ATS is the banding technology, which simplifies the logistics for the user, opens up marketing possibilities, and increases productivity.
A 20 - 100 mm wide band as fully-fledged packaging
Banding technology is becoming increasingly widespread in the food sector. The band can be printed in high quality with up to 8 colors, and is a simple way to lend the product a characteristic identity. In this way one can make marketing measures prominently visible at the point of sale, and it is easy to adhere to the design specifications.
Today many user companies work with pre-printed bands which only bear image messages. The currently valid, important marketing information is added online to the pre-printed form during the packaging process. For this ATS uses banding machines with integrated thermal transfer printers. Thus it is possible to declare additives, contents, nutritional value tables, weight, sell-by date and other variable details just-in-time, thereby achieving enormous flexibility in scheduling. Even the handling of barcodes is solved by this multi-talent among the types of packaging machine. And, if desired, the rear side of the band can then be effectively used as advertising area, just as an ATS customer successfully did recently for recipe tips.
Applications ranging from pineapple to chicory
The background of experience of ATS in banding in the food sector covers a wide range of products, for example pineapples, bread and bakery items, meat products, cheese, leek, sushi, sausages, any desired products in plastic cases, rösti, fondue, tortellini and other products in flat bags.
The ideal technology for heat-sensitive food products
The ATS ultrasonic cold-welding of the band, which is unique in the world of banding, is gentle on the packaged goods and produces no heat during the packaging process. And the bands are available in paper, polypropylene, polyethylene or bioplastic, so that the maximum flexibility is also ensured with regard to choice of materials, resistance to tear etc. What is more, in the ATS equipment the tear-resistance is fully adjustable, which is a decisive plus-point when it comes to such varied items as spring onions or sausages. The range of applications of ATS extends from the single-unit banding machine to the integration of digitally controlled, fully automatic machines in the production lines of the customer.
The motto "branding with banding" really expresses it well, confirms the marketing manager of one satisfied ATS customer.