InPrint Organizers, FM Brooks, has reported higher than anticipated rebooking for the InPrint 2015 show in Munich, 10 -12 November 2015, as they capitalize on the impact of the InPrint 2014 launch. Over 70 percent of the 2014 exhibition space has already been confirmed for InPrint 2015 with leading exhibitors and major brands already signing contracts for space for InPrint 2015.
Confirmed InPrint 2015 exhibitors include: Agfa, Bergstein, Caldera, Colorgate, Cruse, CyconJet, digidirect, DP Solutions, Dr Hönle, Druckprozess, Durst, ESC, Folex, Fujfilm, Hans Frintrup, Hymmen, ImageXpert, INX Digital, Kuei, LumeJet, Machines Dubuit, Marabu, Mimaki, Nazdar, Notion, Pall, Phoseon, Pröll, PVF-Vertriebs GmbH, Roos, Salon Iris, Sun Jet, Sun Chemical, Thieme, Tritron, TTP Meteor, UV Integration Technology, Xennia and Zünd.
Ambassador Tom Cloots, Director Marketing Industrial Inkjet of Agfa Graphics, one of the founding partners of InPrint, explains: "Given the unique visitor profiles and the high quality of the discussions we had during the first show, we were more than happy to commit to participating this early in the process again. We see the industrial sector as an area for innovation and future growth, and we look forward to the opportunity to present ourselves as a partner to integrate print in manufacturing to even more potential customers from diverse lines of business."
InPrint has been successful because it has achieved both a unique and high level attendance of visitors. 6,995 visitors attended and over 50 percent of the audience came from the manufacturing sector, with 28 percent coming from the printing industry. And as a result, 19 percent of visitors represented companies with 1000+ employees, which is not typical of a print exhibition, whilst 54 percent of visitors held senior board level or management positions within their businesses.
“In nearly 20 years in the exhibition industry I have never experienced such a phenomenal level of rebooking after a launch show. The team managed to get the timing right and the marketing campaign worked very effectively at attracting exactly the right people from both the manufacturing and print industries. It is clear that functional and decorative print needs its own focused show, and not just given ‘side-show' status at more general print technology events where the attendance is not as relevant.” Says Frazer Chesterman, Co-Director, InPrint.
This level of support affords organisers, FM Brooks, the opportunity to focus upon developing InPrint by further enriching content and building the exhibitor base as InPrint grows for 2015 alongside Productronica in Munich 2015.
Marcus Timson, Co-Director concludes, “At InPrint 2014, exhibitors reported having high quality strategic discussions with senior decision makers and many are already generating exciting new business, which is why so many have had the confidence to rebook their space this far in advance. According to our research, Munich came out as the top international location and we expect InPrint to grow and develop into a truly significant global event providing visitors with the most focused access to the future of innovative print technology for industrial manufacturing.”