During the 60th Annual Connecticut Ad Club Awards Show, The Connecticut Ad Club presented The Pita Group with 11 Ad Club awards for advertising and marketing work in a variety of categories including television, interactive and B2B/B2C marketing and communications. Pita’s award-winning work reflects a broad range of client industries including financial services, non-profit organizations, human services, health care and educational institutions.
The Connecticut Ad Club Awards honors creative, innovative and high quality work by professionals in the Connecticut advertising and marketing community. With over 240 attendees and a record-breaking amount of entries, the 60th Annual Connecticut Ad Club Awards was the highest attended event in the organization’s history.
Pita took home a Gold, best of industry award for excellence in financial marketing for its “National Save Campaign,” a B2C direct marketing initiative, developed in partnership with MassMutual, that included 42 direct mail pieces and 42 e-blasts. In addition, Pita was awarded a Gold award for the design and development of the annual report for The Village for Families and Children, a Hartford-based non-profit organization that is committed to building a community of strong healthy families who protect and nurture children.
Two television campaigns produced in partnership with Danbury-based Union Savings Bank (House Whisperer and Heroes) earned Silver awards in the Television category. Work for Pita’s non-profit clients also earned Silver awards including a four-color B2B brochure for the Jewish Community Federation of Greater Hartford, “Aim Chai,” and a video for Metro Hartford Alliance (Hartford Has It). In addition, a self-promotional holiday video for The Pita Group (Destroy the Fruitcake) took home a Silver award.
The Pita Group earned a Bronze award for the development of an innovative microsite created in partnership with the Connecticut Technical High School System (Our Students Succeed Here). Work developed with Pita’s client MassMutual including season two of the popular B2C webisode series “The Smart View” and a consumer direct mail piece, “National Sign Up Campaign” also took home Bronze awards in the webisode and consumer direct mail categories, respectively. Finally, Pita’s “Life is Crazy” series of broadcast spots, produced in partnership with Baltimore-based EyeFit Vision Centers, earned a Bronze award.
“It’s an honor to be recognized by the Connecticut Ad Club for our work,” said Paul Pita, Managing Partner and Executive Creative Director. “Our team enjoyed partnering with our clients to bring a wide array of strategies to life across multiple client industries. As The Pita Group continues to grow both our client base and in-house capabilities, I am beyond proud of my team,” continued Pita. “A special thank you also goes out to our clients who continue to provide the opportunity for us to create strategic, innovative work.”