Heidelberg USA and Mac Papers have announced that the two companies have finalized an agreement that names Mac Papers as the exclusive distributor in the Southeast US for Heidelberg’s Saphira line, including plates, computer-to-plate technology and coatings.
The deal continues the expansion of Mac Papers’ Wide Format and Graphics division and underscores the company’s commitment to becoming the premier partner for the commercial print industry ’s needs.
“We’re excited to bring together two companies that both have long-standing heritage built on quality, service and customer solutions,” said Marty Davis, director of wide format and graphics at Mac Papers. “This strategic partnership creates a graphics distribution powerhouse that complements the top producer of print media solutions worldwide with our unrivaled logistics and service model.”
The new distribution agreement revises Heidelberg’s go-to-market strategy in the US, where the company traditionally has sold Saphira consumables direct to consumers. It also comes just 18 months after Heidelberg began manufacturing operations at its new Hi-Tech coatings plant near Detroit.
“The agreement with Mac Papers heralds a significant, positive marketing shift for Heidelberg USA,” said Thomas Topp, senior vice president, consumables and CtP, Heidelberg North America. “Heidelberg constantly looks for opportunities to strengthen its commitment to help customers achieve the highest quality and productivity while reducing waste and cost. Our alliance with Mac Papers affords a new solution we’re confident the printing industry will embrace.”
In the coming weeks, Mac Papers will begin stocking inventory for next-day delivery from its 22 distribution facilities and for same-day pick-up at its 18 Mini Mac retail stores. The agreement also allows Mac Papers to rely on the extensive testing of Saphira products in Heidelberg’s demo center in Kennesaw, GA.