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Barron's to Publish Its Penta Quarterly as a Glossy Magazine

Barron's, the Dow Jones financial weekly, will publish its Penta wealth-management quarterly as a glossy magazine insert beginning with the September 29, 2014, issue.Until now, Penta has been published as a newsprint section of Barron's.

"This is a great advance for Penta," said Ed Finn, editor and president of Barron's. "We launched Penta in September 2009 in the wake of the credit crisis and the Madoff scandal to provide 'trusted advice for families with assets of $5 million or more.' We felt no media outlet had done a good job of offering wealthy families advice on such important issues as choosing a private bank, sizing up individual hedge funds, establishing trusts for future generations, and giving intelligently to philanthropies. That's what Barron's aimed to do with Penta."

The term "penta," he noted, "stands for 'pentamillionaire,' a person with $5 million or more in assets. Families with that kind of money usually need more sophisticated advice."

"Penta has earned a reputation for incisive coverage of the private-wealth industry for high-net-worth families," commented Penta editor Richard C. Morais. "Our financial reporting is coupled with intelligent guided tours into philanthropy, watches, taxes, jets, collecting, cars and, yes, even the quagmire of estate planning. All Penta stories have the Barron's ethos at their core - whip-smart,well-reported, deliciously written, and not to be found anywhere else."

The September Penta and subsequent quarterly issues will be inserted into Barron's. Penta will be printed on 44-pound glossy stock with a
page trim size of 9.875 inches by 11.50 inches with a 70-pound cover stock. Binding will be saddle-stitched.

"Penta is now an established part of Barron's savored by readers," said Gary Holland, Barron's publisher. "They recognize the value of the content, and they trust what's there." He added that the typical Penta reader boasts average household investible assets of $5,370,000. "These are the cream-of-the-crop readers that many advertisers want to reach today."

"At NetJets, we're committed to superior service and innovation," said Anne Marie Thomas, NetJets global chief marketing officer. "We deliver the finest experience in private jet travel. Penta provides us with editorial integrity and an elite environment, where showcasing NetJets' programs before this very affluent audience, helps businesses and individuals to do more with their time."

In addition to the quarterly Penta insert that Barron's publishes each March, May, September and December, Penta stories for high-net-worth readers appear every other week in Barron's magazine and several times a week on Barrons.com.

About Barron's

Barron's (www.barrons.com) is America's premier financial magazine, known for its market-moving stories. Published by Dow Jones & Company since 1921, it reaches an influential audience of professional fund managers, financial advisors, affluent individual investors, financial-services professionals and senior corporate executives. With new content available every business day in digital form and every week in print, Barron's provides readers with an intelligible recap of recent market action coupled with insights on what's likely to happen in the market in the days and weeks to come. In addition, its annual series of exclusive conferences for financial advisors and investors is dedicated to identifying, enhancing and expanding best practices in investing. As a result of these initiatives, Barron's is the trusted financial-publishing brand that people active in the market turn to for information, ideas and insights they can use to increase their professional success and enhance their personal, financial well-being.

About Dow Jones

Dow Jones & Company is a global provider of news and business information, delivering content to consumers and organizations via newspapers, Web sites, apps, video, newsletters, magazines, proprietary databases, conferences, and radio. Dow Jones has produced unrivalled quality content for 125 years and today has one of the world's largest news-gathering operations with nearly 2,000 journalists in more than 80 bureaus, including The Wall Street Journal, America's largest newspaper by paid circulation. Other premier brands include Factiva, Barron's, MarketWatch and DJX. Dow Jones publishes in 13 languages and distributes content in 28 languages, combining technology with news and data to support business decision making. The company pioneered the first successful paid online news site and its industry leading innovation enables it to serve customers wherever they may be, via the Web, mobile devices, Internet-connected televisions, and tablets.

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