Mohawk

New Consumer Magazine Naturally, Danny Seo Launches Nationally Featuring Mohawk Fine Paper

Naturally, Danny Seo, a new magazine from lifestyle authority Danny Seo and Harris Publications, debuts this month with a Fall issue that is now available on newsstands nationwide.  The magazine’s cover and a special 16-page editorial spread are printed on premium paper from Mohawk.

The magazine looks at living the healthy, natural and good-for-you life with a fresh voice that covers everything from food, beauty, travel, home, and entertaining. Through Danny’s nine bestselling books, nationally syndicated column, regular TODAY Show appearances as a lifestyle contributor, and his line of Danny Seo branded products sold at over 4000 stores across the United States, one thing has remained consistent: quality.   

Naturally, Danny Seo is printed on the highest quality paper from Mohawk.   The rich cover and special 16-page editorial showcases Mohawk Options, a premium paper that is American-made with 100% post-consumer recycled pulp, and manufactured using eco-friendly, wind-sourced alternative energy. 

“Mohawk Fine Papers is the “Tiffany” of paper, plain and simple.    The luxurious paper stock we are using takes this magazine from regular flimsy newsstand fare to archival quality.   The images look like fine art, and the weight and feel make you want to savor every page,” says Danny Seo, Founder and Editor-in-Chief, Naturally, Danny Seo.

“In the digital age in which we live, consumers are rediscovering the importance of tangible objects that have permanence. We’ve seen a resurgence of consumers who want the tactile experience of reading a magazine on fine paper. Premium paper distinguishes a magazine. Fine paper feels beautiful, enhances imagery and immortalizes content, making a magazine more intriguing, cherished. We believe Naturally, Danny Seo will change the tide in the publishing industry by fully engaging the senses of discriminating readers, from the fine paper it is printed on to the videos and enhanced content made available through the Mohawk Live augmented reality mobile app,” says Bart Robinson, Senior Vice President Marketing, Mohawk.

Naturally readers have the opportunity to experience Danny's recent African adventure via the Mohawk Live mobile app which brings printed materials & photos to life through HP’s Aurasma augmented reality technology. By downloading the app, readers can scan photos featuring the Mohawk Live icon, and images come to life on smartphones and tablets.

Naturally, Danny Seo is available at Barnes and Noble, Whole Foods, Costco, Target, Walgreens and anywhere magazines are sold. Initial distribution of the pilot issue is 350,000 copies with a newsstand cover price of $9.95.  The second issue is planned for November 15, 2014. Subscriptions will also be available.    

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