PODi, the Digital Printing Initiative, has announced a partnership with Kim Gross, Director of Sales and Marketing for Pacesetter Enterprises, to provide PODi members with sales coaching services that will enable them to sell profitable digital solutions
Gross has spent the last seven years building the cross-channel marketing and collateral management division at Pacesetter Enterprises. She expanded Pacesetter’s client base into new vertical markets and has grown Pacesetter’s capabilities from strictly print and fulfillment to web-based applications and variable data programs among other items. PODi has written 12 case studies on campaigns Gross has successfully sold and helped develop including campaigns for Rosemont College, The University of New Hampshire, The Volvo Group, Aesculap medical products, and more.
“We are very excited about the opportunity to grow our members’ sales skills through this partnership,” said Rab Govil, President of PODi. “Kim has shared her expertise in selling cross-channel marketing solutions and developing long-term customer relationships through presentations at our AppForum conference and in webinars for the PODi community. Now members can take advantage of one-on-one coaching and feedback that will help them build a highly effective sales program.”
“I am so excited about this opportunity,” said Kim Gross. “I can’t wait to pass along my knowledge to help my peers make a seamless transition to solutions selling. It is really an honor for me and I am looking forward to working with member companies.”
Using PODi’s social learning platform, Zenarate, Gross will work with sales teams to build key company stories that highlight competitive differentiation and refine the delivery of those stories for maximum impact.