Aurora Specialty Textiles Group Inc. has announced its line of printable textiles will be marketed under the umbrella brand name of Northern Lights Printable Textiles. The branding identity sets apart Aurora's line of printable textiles from their other product lines. The Northern Lights Printable Textile line includes fabrics compatible with inkjet solvent, UV cure, dye-sub transfer, dye-sub direct, screen print and litho offset print technologies.
"We've been in the textile business for over 100 years; but only in the graphics market a few years. We feel that the time is right to show our commitment to the market by branding our line and building our brand image," said Mike Richardson, director of Marketing ? Print Media.
Northern Lights Printable Textiles encompasses 31 styles with widths up to 120 inches. Aurora plans to add an additional six styles to this line in 2009.