Océ has announced the US preview of its Posterizer integrated signage solution at Océ booth #5450 during GlobalShop 2009, March 23-25, in Las Vegas, NV. Convincing, coordinated and innovative signage can motivate customers to spend more during every store visit. Posterizer is a complete retail signage solution, including software, hardware, consumables and services, that makes it easy to produce point-of-sale (POS) signage that supports consistent branding initiatives - exactly when, where and how users need it. The solution was designed for both large retail merchandising departments and small retail chain stores. However, it can also be used by pick-and-pack distributors and other print providers that create signage solutions for retail partners.
The Posterizer signage solution was originally developed for two of the world's largest retailers. Today more than 4,000 retail outlets around the globe now rely on the Posterizer solution to create on-demand signage, shelf tags, labels, posters, banners, and digital displays of the highest quality.
"In today's challenging retail environment, those companies that can adapt quickly to shifting market conditions and capitalize on real-time sales opportunities will be best equipped to weather the storm," said Sal Sheikh, vice president, marketing, Wide Format Printing Systems division of Océ North America. "The turnkey Posterizer signage solution provides retailers with the most comprehensive, intuitive and cost-effective tool to create customized in-store retail signage that drives customer attention at the point of sale and ultimately helps organizations turn merchandise promotions into bottom line results."
The Posterizer signage solution from Océ enables retailers and print providers to get marketing and merchandising ideas in front of customers as quickly, efficiently and cost-effectively as possible. As a result, companies can boost sales and increase profits by influencing buying behavior on the spot, drawing attention to high margin or profitable items, and managing and moving unsold goods.
Engineered with the unique needs of retailers in mind, the Posterizer solution helps facilitate significant in-store advantages in four critical areas:
1. Cost Control: Back-office driven and highly intuitive, the Posterizer solution requires minimal on-site administration and no technical expertise?eliminating hidden staffing costs. Preset design templates facilitate cost effective in-store customization of POS signage. On-demand or on-schedule printing eliminates waste caused by unused signage. The print management function manages printing tasks for multiple formats and output devices, assuring efficient and productive use of resources. Accurate tracking of signage usage improves the recovery of co-op funds for retailers.
2. Real-time Accuracy: The Posterizer solution accommodates each organization's unique profile, including company size and structure, existing IT systems and promotional strategies. It enables retailers to design and generate master templates for a full range of POS signage and to automate the calculation of prices, discounts, rebates, conversions and special offers by easily linking to existing data bases—ensuring accurate signage regardless of format. Access to up-to-the minute pricing, promotions, inventory status and bar coding information by store assures data integrity and eliminates the need for assumptions, simplifying store-level decision making.
3. Just-in-Time Flexibility: The Posterizer solution marries accurate back-office data with on-demand flexibility. With the ability to customize, print and hang POS signage within minutes at the store level, retailers can rapidly and cost-effectively respond to competitive opportunities and changing market conditions. Retailers also have the flexibility to create tailored POS signage tied to out-of-store or localized marketing efforts. Master templates can be easily populated with variable data, allowing for creative customization that drives localized sales impact while maintaining consistent messaging enterprise-wide.
4. Brand Management: POS templates generated by the Posterizer solution incorporate pre-determined design standards, logos and trademarks, images and illustrations, colors and fonts, helping retailers preserve brand identity across multiple stores and in multiple sign formats. These master templates are linked directly to company databases and catalogs, securing brand identity and data integrity.
Océ's consultative services enable users to establish key goals and build a comprehensive integration plan to facilitate implementation. This includes recommending appropriate software modules, suitable printers for perfect signage and the best use of printing supplies. Staff are trained to use the software to its fullest capability, ensuring the solution is fully optimized. Ongoing training and consultation — including national warehousing and distribution of media, toners and inks, on-site training and software help desk support?keeps the solution running and drives maximum ROI.
Océ printers range from small color laser printers for shelf tags and end cap signage to the latest technology in large format poster printers so retailers and print providers can realize fast on-demand signage results without sacrificing quality or reliability. Additionally, organizations can produce environmentally friendly signage printed on recycled materials by sustainability-secure Océ systems. The Posterizer solution is ideally suited for use with the new Océ ColorWave 600 printer—a fast, cost effective, easy-to-use wide-format production color printer that enables mass market retailers to rapidly produce high quality color signage to optimize sales opportunities—or the Océ CS2224 printer—an economical option for lower volume retail environments looking to cut costs by producing color signage in-house.