PrinterPresence has launched two new Search Engine Services products. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) were designed to help PSP's (print service providers) climb the rankings of search engines such as Google and Yahoo.
"PSP's today understand the power of search engines," said Jay Wilkinson, CEO, Firespring. "These new services give printers a highly attainable, affordable approach to search engines. Printers don't have to commit the time to learn and administer their own campaigns. They just talk to us about the unique aspects of their business and we handle the rest."
SEO utilizes strategic changes to website content and back-end modifications to climb rankings organically. SEM leverages pay-per-click ads as a more targeted, controlled way to gain visibility.
"Both search engine options have unique benefits," said Wilkinson. "Depending on the specific situation of each PSP, we have a plan to fit almost any objective and budget."
All SEO and SEM packages include an in-depth consultation and analytics to track campaign results.
Tawnya Starr, PrinterPresence President, will be presenting more on this topic in her presentation, The Reality of SEO for PrintService Providers, at Print 09 on Saturday, September 12 from 12:30-1:30 p.m. in room S404bc.