Each legendary deity was portrayed by a model posed and photographed for digital inclusion in a scene that could be created from Alcan Composites' graphic display boards. For example, the actor portraying Neptune was positioned as though he were emerging from a sea of Fome-Cor board waves. For each mythological god, West Coast-based photo illustrators Sullivan & Lane digitally created settings and backdrop graphics, which were then combined with the model shots in various layers to add lifelike dimensionality to the final images.
"This layered effect was key to creating point-of-purchase mock-ups to show designers and fabricators how Alcan Composites' substrates can be used to create compelling communication pieces," according to Masters, who said these digitally combined images also will appear in advertising and marketing collateral pieces.
"Pulling these visuals off really makes this campaign compelling," said Aldridge. "We've created an environment where myths could live within the product."
The Legends of Mythology campaign officially kicks off in September with new advertisements. The Alcan Composites' exhibit booth will be updated with these images for its display at the Specialty Printing & Imaging Technology 2009 SGIA Expo in New Orleans Oct. 7-9, including a tabletop diorama depicting the set created from Fome-Cor board for Neptune. A short fabrication video will be screened at the booth for show-goers "to see how the legend comes to life," said Tate.
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