Oce Arizona Series UV flatbed printer customers continue to expand their repertoire of print offerings to include Lenticular and 3D special effects with HumanEyes Producer3D. The Océ Arizona 250 GT and Océ Arizona 350 XT printers have been certified for use with HumanEyes lenticular technology.
According to Dante DiPasquale, senior director business development for Océ Display Graphics Systems, "The Océ Arizona 250 GT and Océ Arizona 350 XT printers offer extremely high print quality and the ability to print on a range of rigid materials. When combined with HumanEyes Producer3D, print shops can promote lenticular printing as a point of differentiation. We are very pleased to be demonstrating the Océ Arizona 350 XT printer's capability to produce lenticular images at PRINT 09."
"Lenticular printing has been on our roadmap for several years and we purchased an Océ Arizona flatbed printer knowing that it was one of the leading options for creating large format Lenticular printing direct to lenticular lenses. The fact that we can also print HumanEyes Lens Free and do short runs on to low cost Litho lenticular is all an added bonus. The sales team are already getting some amazing enquiries from both existing, and new customers, said Chris Clews, managing director of DE Group in New Zealand.
HumanEyes LensFree is an additional module within the HumanEyes Producer3D solution that allows users to create backlit applications?totally lens free.
DE GROUP recently collaborated on a project commissioned by DDB on behalf of McDonald's Australia for a stand-out advertising solution for bus shelters in order to promote its new "McDonald's 24 hour store" concept. The project imagined by DDB featured a flip effect based on two images: passers-by could see a young man yawning and then eating a hamburger.
Seven backlit billboards?1,88 by 1,10 meters?were produced on an Océ Arizona printer using 15 LPI lenses (particularly suitable for a flip effect) and were placed in main centers throughout NZ for about two months.
Victor Kalmakoff of United Graphics Inc. Canada said that HumanEyes Software came highly recommended by Océ. After testing and comparing to another solution, United Graphics selected HumanEyes software because it proved to work well with the Océ Arizona printer and was very user friendly. Today Kalmakoff is actively presenting United Graphics' lenticular capabilities. "We think lenticular will eventually take-off; particularly for direct mail and point-of-purchase applications. We've presented to a number of potential customers who are interested in incorporating 3D and motion printed pieces as part of their marketing campaigns. The combination of the Océ Arizona printer and HumanEyes software makes an ideal solution for producing smaller lenticular pieces in shorter-runs as well as eye-catching POP display applications," said Kalmakoff.
"Over the years we've had many customer requests for lenticular. As a result of HumanEyes Producer3D, we are pleased to now be able to offer these capabilities to our customers; becoming the first lenticular printer in Switzerland," said Reynald Krähenbühl, SWISS GRAFIK SA. "I also recommend the two-day training supplied by HumanEyes, which was very comprehensive with follow-up that is truly noteworthy.''
Krähenbüh explained that he purchased his Océ Arizona printer at DRUPA where he also discovered HumanEyes. Within two weeks, he acquired HumanEyes Producer3D software. At the beginning, the intention was to use the solutions to produce lenticular faces for watches. However, ultimately he decided to specialize in producing lenticular postcards and interior decorations for offices and trade show booths. To date, SWISS GRAFIK's most popular lenticular projects have featured flip designs.