NRF Show Lineup

OKI Data Americas, which markets its products under the OKI Printing Solutions brand, will unveil several industry-leading solutions and provide insight into the top printing technology trends at the 2009 National Retail Federation?s (NRF) Annual Convention and Expo in New York City (January 12-13). At this year?s show, OKI Data Americas will offer retailers an array of efficient solutions to streamline workflow processes. By increasing merchandising effectiveness and productivity, OKI Printing Solutions? customized products and solutions leave retailers with more time to serve customers and more capabilities to increase their business profits.

At Booth #201, OKI Printing Solutions will demonstrate the newest additions to the company?s product and solutions portfolio. These new products provide retailers with money and time-saving printing solutions from headquarters to in-store to back office.

New products include:

The MC860 color MFP Series, first in its class1 to deliver tabloid printing, copying, faxing and scanning capabilities in a small footprint and at an affordable price. HD Color and Single Pass Color technologies are featured for outstanding color output on a variety of media - perfect for in-store merchandizing.

A new compact series of thermal label printers, including LP441, LP470, LP480 provide the fastest speeds and highest print resolution of any other portable label printer in its class2, available with an industry-leading, one year overnight exchange warranty - the only one in the industry.

?Our passion and focus on finding real solutions for our partners is what sets us apart from other printing manufacturers, and this is particularly true in the retail industry,? said Terry Cruikshank, Senior Manager of Industry Marketing at OKI Data Americas. ?Our specific knowledge of the industry and strong customer relationships enable us to deliver solutions that improve, optimize and increase retailers? efficiencies and reduce costs.?

NRF attendees will have the opportunity to experience the following:

Discover how OKI Printing Solutions is redefining Color MFP with its line of innovative and award winning Tabloid and Letter-Sized Color MFPs, headlined by the launch of the MC860 MFP Series.

Learn how the Real Time Sign System gives retailers in-store merchandising on demand, implementing color into your store while managing costs at the same time

See the complete line of label and POS receipt printers with antibacterial housing, wireless connectivity and industry-leading warranties

Find out how to ensure complete print security with FollowMe Secure Document Output Management from Ringdale.

Have your photo taken with 1950s Automotive Classic, 1959 Pink Cadillac Series 62 Convertible and join the Color Me OKI program?s drive to survive breast cancer.

As part of the Color Me OKI philanthropic program, OKI Data Americas will also give one lucky attendee the opportunity to win a Pink Vespa GTS 250 autographed by three-time Emmy award winning actor James Gandolfini. The Pink Vespa will be displayed onsite along with the 1950s Automotive Classic, 1959 Pink Cadillac Series 62 Convertible which represents the company?s philanthropic program supporting the fight against breast and colorectal cancers. Attendees can pose in front of the classic Pink Cadillac and receive their complimentary photos printed on OKI Data Americas? HD color printers. For every photo taken during NRF, OKI Data Americas will make a five dollar donation to the OctoberWoman Foundation, a Park Ridge New Jersey-based non-profit organization that supports diagnostic and breast cancer treatment options.

The Color Me OKI philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast cancer. The personal program stays true to the company?s passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs.