Millmar Paper's Xtreme Coated Cover Wins Best of Show at On Demand
After winning both gold and silver ADDYs at the 2009 Philadelphia Ad Club Awards Show, Xtreme Coated Cover's For Xtreme Ideas Only swatch book has claimed yet another prestigious award, being recognized with a Best of Show in the Innovations in Paper Usage and Substrates category at the 2009 On Demand Conference & Exposition. The award and the awards show were presented in partnership with InfoTrends, a leading market research firm.
Distinct and engaging, Xtreme Coated Cover's swatch book demonstrates the impressive qualities of this two-sided, cross-platform sheet. Compared with others in the category that only talk about product attributes, Xtreme's swatch book actually invites users to test the stock through fun and interactive folding games which showcase its remarkable versatility and unique, flexible fiber structure.
When receiving the award, Matt Feldman, Millmar Paper's CEO commented, "It is truly an honor to win the Best of Show award at this year's On Demand Show. I want to thank my team of professionals who have helped bring Xtreme Coated Cover to the foreground. We have worked diligently to create a brand that is relevant in today's demanding print communication environment. It is very exciting to work with communicators in print and help them achieve the level of communication they desire. Whatever application you choose this product can be pushed to the 'Xtreme.' It's a true performer!"
Xtreme's printability, performance, and cost-efficiency are central themes of the promotional piece. The swatch book features many advanced processes, finishes, and die-cuts while providing samples that allow users to compare the results in both digital and offset environments. Additionally, through a simple and intuitive illustration, it communicates Xtreme's cost-saving benefits as well.
The swatch book was created by Paragraph, Inc. a Philadelphia-based brand agency and printed at POMCO Graphic Arts, also in Philadelphia.
For more info, go to http://www.XtremeCoatedCover.com.