VistaPrint Limited announced the launch of its email marketing services. Email marketing expands the company’s already robust electronic marketing services offerings, which includes customized Websites, and is a logical next step for the company’s small business customers who are looking to drive sales and retain existing customers. It is also a very affordable and valuable option for small business owners looking to market their products and services in a difficult economy.
VistaPrint’s email marketing solution is similar to its Websites offering in that it makes creating, sending, and tracking the success of a campaign very convenient, even for those without previous experience or technical skill. Customers can sign up for the service and use the online design tools to create unique and effective email campaigns. They have access to rich email features such as personalization fields and images. Customers can also match existing products created with VistaPrint, such as postcards or Websites, to an email creative to ensure brand consistency.
They can upload their own list of customer contacts and easily send their newsletter, special offer, or promotion’s out. VistaPrint’s email marketing service allows you to track results - including the open rate, click through rate, number of emails delivered, and number of unsubscribe requests. This gives customers insight into what is working and what isn’t working in their specific campaigns so they can make the necessary changes. Designing an impactful email is a snap, as is sending and tracking the results.
“Our customers are looking for affordable yet effective ways to market themselves even in a down economy, and email marketing is a strong addition to their marketing mix,” said Chief Marketing Officer for VistaPrint North America, Trynka Shineman. “Like all of our services, the email marketing solution was designed to meet the needs of small businesses, with different options and greater ease of use than other offerings currently in the marketplace. We focused on building a very intuitive user interface and are introducing features to make the offering accessible to very new businesses mailing to lists as small as 50. Fitting the specific needs of our customers was very important in the development of our email solution.”
VistaPrint’s email marketing service starts at just $4.99 per month and gives customers the ability to send to an email list of up to 50 contacts six times per month. VistaPrint offers a free one month trial at the 50 contact list size so customers new to email marketing can feel comfortable trying it out before committing. Focusing on small start-up businesses, VistaPrint knows its customer base might not initially have lists in the upper hundreds. Competitors’ packages start at a higher cost per month and are geared toward business with larger, more established email lists. VistaPrint’s packages go up in cost in relation to list size to serve customers with smaller lists, as well as those who wish to email hundreds or thousands of contacts. Also, those already using VistaPrint’s custom Websites solution will find pulling contact information they have gathered from customers on their site into an email list very easy. All customers have to do is log on to http://www.vistaprint.com/emailmarketing to get started.