Wausau Paper

The Color Equation

Think bright, bold and bottom-line friendly with Wausau Paper?s latest print promotion, ?The Color Equation,? that invites printers and designers to maximize the effects of black ink on bright colored paper. The blazing print promotion eliminates any thoughts of white paper by offering tips and examples of the benefits of using Wausau PaperĀ® Astrobrights vibrant colored paper with black ink for an effective message that?s economical.

?Astrobrights colored paper removes the ordinary and predictable from everyday business documents to create unforgettable impressions when used with black ink,? said Jeff Fox, Director of Marketing for Wausau Paper. ??The Color Equation? shows designers and printers how to be creative with black ink and bold, colorful paper to create an effective message that?s impossible to ignore, and that has an economical impact for the client.?

?The Color Equation? examines the use of color paper with the contrast of simple one-color (black) printing to transform an ordinary business document into an attention-grabbing item that won?t get lost in stacks of white papers, folders and envelopes. See how a Terrestrial Teal? business folder is in no danger of getting lost in mountains of manila folders and how a Martian Green? business card is elevated to superstar status in a Rolodex. The print promotion will help stir ideas to create new eye-catching pieces for less, such as letters, presentation materials, invoices, graphs and charts, direct mail and more. All that?s needed is Astrobrights vibrant colored paper and black ink or toner.

Astrobrights are available in 23 vivid colors, including Celestial Blue, Terrestrial Teal?, Pulsar Pink? and Orbit Orange?. The line is available in 24 lb. Writing and 60 lb. Text weight and 65 and 80 lb. Cover weight, all with a smooth finish. Astrobrights papers are FSC certified and 12 colors are Green Seal? certified. They are all acid-free and lignin-free for long-lasting documents, and are laser, inkjet, offset and copier guaranteed for trouble-free, superior printing and imaging performance.

For more information on Wausau Paper?s ?The Color Equation? print promotion, or for more details on the Astrobrights line, visit www.wausaupaper.com.

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