Pageflex announced the immediate availability of Pageflex Studio ID, a desktop variable data publishing (VDP) plug-in for Adobe InDesign CS4. The plug-in will be available for both Macintosh and Windows platforms. It enables users to design, setup, and run variable data projects directly in InDesign CS4. No conversion to a Pageflex format is necessary. The plug-in produces database-driven personalization of graphically-rich documents. The InDesign application becomes project central for VDP campaigns, giving users access in one project file to multiple related templates and assets. Users can create one set of variables and variable business rules and then apply them to any template in the project. This plug-in also provides a migration path for customers who want to make their VDP projects available in a Web-to-print storefront, by preparing variable data templates and projects for use in Pageflex Storefront.