KODAK PROFESSIONAL ULTRA ENDURA High Definition Paper: Kodak's new professional paper, with its high gloss, iridescent surface, extends the ULTRA Paper family to include a high-contrast premium photographic paper designed for commercial applications. The paper, which comes in widths up to 50 inches, boasts a thick base (10.4 mil) for a premium feel. Optimized for both digital and optical printing, the paper creates intense blacks, as well as an extended color gamut for rich colors and attractive flesh tones. Also, because the paper is non-backprinted, it maximizes both the placement and method by which it can be displayed. Product availability varies by region, beginning in Q2 of 2010.