Variable Data Printing (VDP) is also known as Variable-Information Printing (VIP or VI) and is a form of on-demand printing where elements such as text, graphics and images can be changed, or varied, from one printed piece to the next using information from a database or external file without the need to slow down or stop the printing process.
Variable data printing allows Sheer to modify each copy in a print run with information targeted specifically at the intended recipient.
Craig regularly recommends customers consider variable data printing as part of their targeted marketing strategy. He even provides learning opportunities to prepare marketers for the world of one-to-one communications—at educational sessions at his facility called Lunch & Learns.
“In our experience, once marketers give it a try, they see dramatic results in variable printing's power to grow ROI, expedite delivery of their message to market, improve customer relationships, build customer loyalty, do selective testing quickly and efficiently, and streamline and automate tasks to yield performance tracking.”