Crawford Technologies Inc., a provider of transactional customer communication document solutions, has launched QR Express, a module for its Transpromo Express product that enables the application of QR Codes to bills, statements and other transactional customer communications.
This new module will allow clients to set up automated processes to create and apply these codes in a matter of days. QR Codes (short for Quick Response) can store up to 4KB of data. When scanned with a smart phone, it directs consumers to specific web pages to present them with targeted offers for new products, services or service information.
Companies employing this technology can expect to enhance revenues, profitability and customer retention, and see a rapid ROI on both reactive and proactive marketing campaigns.
CrawfordTech’s QR Express is an optional module to its popular Transpromo Express product. With Transpromo Express, existing print files can be enhanced without needing to modify the originating applications and systems. Transpromo Express enables CrawfordTech clients to more cost effectively and rapidly implement Transpromo marketing campaigns by significantly reducing I.T. resource utilization and project duration. With the addition of the QR Express module, clients rapidly respond to market conditions, fully leverage product launches and efficiently present critical service information to their customers.
For more information, visit www.crawfordtech.com.