Developed by Fiber-Frame LLC of Baton Rouge, LA, Fiber-Frame display devices let retailers put their best foot forward — clearly, cleanly and with less expense than far-less attractive or effective alternatives.
"Fiber-Frame enables sign shops to offer print-advertising customers real added value on-site: a way to display their messages with maximum impact," said Greg Gauthier, owner of Fiber-Frame, LLC. "People spend good money having their banners printed, and sign shops work hard to deliver high-quality pieces. But no one is satisfied, and advertisers don't get full value for their dollars when banners are put in substandard devices that don't display them properly."
Gauthier said the simplest banner-display devices — poles and ropes, bungee cords or cables — are the most vulnerable to weather and other issues. "Wind can easily distort the ad message. When the wind subsides, the banner droops and sags and makes things worse. Constructing wood or steel frames typically requires purchasing materials, digging holes, pouring concrete, assembling the frame itself, painting and related preparation. Ultimately, paint fades and peels, wood weathers and the metal rusts. These alternatives wind up being costly and labor-intensive to construct or assemble, as well as maintain."
A Fiber-Frame device can be installed in about 15 minutes and taken down in five, Gauthier said. The frame is made from industrial-grade structural fiberglass, with steel structural brackets. With decades of experience in the outdoor advertising industry, Gauthier said he chose a fiberglass size that's very strong for this type of application.
"This is a unique answer to an ongoing problem," said Ken Kisner, president of INX Digital Americas. "We like to see solutions like this come to market, because it helps the industry by putting a better product out there. We are pleased to help Greg introduce Fiber-Frame at ISA, and to offer it through the INX Digital distribution network and our Triangle brand ink dealers."
Available in three sizes — 3x5-feet, 4x8-feet, and 4x10-feet. — Fiber-Frame devices are also light weight and easy to ship. According to Gauthier, a single 4x8-foot frame would retail for about $155, a real bargain compared to the investment in materials and time typically required to erect less effective wood, steel frame and similar alternatives.
"Discounts will be offered based on annual volume commitments and pallet size orders," Gauthier said. "Frames are shipped in kits that include everything needed for assembly. They also carry a one-year Warranty against manufacturing defects."
"Bringing new, innovative solutions to the end user is always a priority for us," sums up Kisner. "Fiber-Frame is that kind of a product. Like no other previous banner display device, it holds an advertisement tight and displays it proudly. That's the most any user can hope for."