XMPie's uProduce Marketing Console 1.8 is a Web-based tracking and reporting tool, allowing service providers and marketers to monitor each phase of multi-channel, one-to-one marketing campaigns, including print, email and the Web. It is an open system, offering integration of third party data for a 360 degree view of live campaigns.
The latest version introduces new levels of integration with XMPie's Automatic Dynamic Object Replacement (ADOR) technology. It is now possible to flag recipient records meeting specific criteria so recipients can be selected to receive certain follow-up communications within a campaign. It also allows users to globally update any database field with new information based on report findings. The view of campaign recipients allows users to select a specific recipient listed in a report to obtain full details of his/her campaign activities—such as whether an email was opened, a PURL was visited, or a button was clicked—as well as obtain an aggregate view of recipient response rates over a period of time. Administrators can also now import new report templates. The company can provide new report options and users can obtain the latest templates, free of charge.