Anchor Software has announced the release of its new Rooftop Geocoding capabilities to help businesses increase revenue by marketing more effectively and better understanding their customers through location based analysis.
Rooftop Geocoding enables businesses to assign latitude longitude (lat/long) coordinates to customer addresses. Latitude and Longitude coordinates also allow customer and constituent information to be visualized on a digital map. Businesses can use this information to direct customers to the nearest service point, enhance routing and delivery, and plan site locations. Geocoding at the address level enhances client and prospect lists by improving the precision of target marketing.
Rooftop Geocoding, is available in three delivery modes: 1) as an in-house software solution for use with MaxCASS, our United States Postal Service (USPS) CASS Certified software solution, 2) via our batch processing service, or 3) via SaaS (Software as a Service).