interlinkONE has issued a white paper on QR Codes. Recognizing that smart phones are changing the way marketers connect with consumers, QR Codes are gaining traction in the U.S. and will continue to pop up in more places. This white paper offers analysis and insights about the important trend toward QR Codes, including suggestions for marketers interested in incorporating the technology into their business practices. It can be downloaded from interlinkONE’s web site, www.interlinkONE.com.
The white paper, entitled “Using QR Codes to Reach the Busy, Mobile Consumer,” details the key developments and considerations driving QR Code initiatives that marketers should keep in mind. Topics covered by the white paper include:
- Business uses for QR Codes including business cards, promotional offers, and marketing collateral
- Leaders in QR Code use such as Best Buy, GMC, Starbucks, and Ford
- Access to real-time reporting through measurement and tracking capabilities
- Maximizing campaign data by comparing metrics across multichannel campaigns