International Paper Company

WatchPrintWork Customizable Video

International Paper launched WatchPrintWork at WatchPrintWork.com. The new customizable video offers printers a new, free way to sell their digital printing capabilities through a professionally produced on-line video. Now printers can create their own video to help them promote their variable data printing capabilities to their customers.

The customizable video will be easily accessible through a unique URL that will also incorporate the printer’s name, contact information and company logo. International Paper’s WatchPrintWork service is positioned to help the printer sales representative showcase their capabilities using social media, as well as through e-mail.

WatchPrintWork will help printer sales representatives showcase the valuable benefits of variable data for their clients. Oftentimes, the concept of variable data printing is a tough sell because it may be ambiguous to a marketer. The video explains the concept through the watchful eye of a reporter. At the end of the video newscast, it is shown that the printer sales representative is responsible for campaigns that experience unprecedented results.

Any printer can take advantage of this free, customizable video by going to http://www.WatchPrintWork.com.

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