INX International Ink Co.

Silver Metallic Ink

INX Digital International Co. has introduced several new products at FESPA. As the Industrial side of the digital printing market continues to expand from impressive growth with business units switching from conventional printing or going into digital printing for the first time, the company's new metallic Silver inkjet ink will likely attract huge interest throughout the show. INX Digital is demonstrating the Silver ink on a Mimaki JV3 printer in the Technology Showcase section of its booth in Hall B1, Stand 360.

The cutting edge metallic Silver inkjet ink is a result of the organizational capabilities of INX Digital, INX along with the creation of partnerships to help deliver new products to the marketplace quicker. INX Digital has teamed with Eckart to develop a solvent-based metallic Silver and plans to expand the silver into the UV curable market this year. Company officials expect it will have a direct impact on the Industrial channel, as well as the label and tag market and the folding carton segment of packaging.

"We have been asked for two to three years if we had metallic silver ink for specialty applications in some new targeted markets," said Willis Reese, global director of business development for INX Digital. "We created the partnership with Eckart so we could continue our focus on various chemistries requiring CMYK, Light Magenta, Light Cyan, Whites and clears. At the same time, we recognized specialty items like silvers would have life on the Industrial side for those who want to print special effects on media that is evolving to digital printing. Our partnership will help us provide solvent and UV metallic silvers to all aspects of the digital market."

Reese said INX Digital has positioned itself with Industrial printers as a partner and supplier with total solutions for the digital market. The company already possesses the ability to help customers for a specialty built machine that does not exist in the market. Not only can it be designed to meet their specific printing needs, but it comes with specialty designed chemistry that will perform with proven print heads and desired media. Through its EVOLVE Advanced Digital Solutions, INX Digital offers metal decorators advanced digital technology. The MD series of UV flatbed printers and CP100 UV digital Can Printer are uniquely designed to print with specialty developed chemistries.

"We have the ability to enable a conventional printer to modify their press units with a partial digital add-on such as a print engine or with a full machine design," Reese said. "We respect the fact there are other outstanding ink suppliers in the market, but any Industrial printer throughout the world now knows they can call INX Digital and expect digital printing expertise and support from A through Z."

Reese expects the new Silver metallic ink to generate plenty of buzz for its European debut at FESPA, based on the reaction the new ink received at its North American premier at ISA in late April.

"As a total digital solution company, we are excited about the present and future at INX Digital. We have worked diligently to bring new ideas, new chemistries and overall solutions to the market, and we received a fantastic response to Silver at ISA. We have positioned our customer service, technical and sales service and manufacturing departments to help the Industrial market transition into exciting digital outcomes. I like to say if it's not digital today, it will be eventually. Any printer should realize that by involving INX Digital, they will have the confidence to successfully bring digital printing to their shop sooner rather than later," said Reese.

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