Customized Communications Certificate Program

Customized Communications Certificate Program

In the ever changing world of graphic communications, print service providers always have to remain one step ahead. But with hectic schedules and deadlines always looming, PSPs need a way to stay on top of new trends with the least amount of hassle. That’s why Canon Business Solutions is bringing its customers the InfoTrends e-Learning Portal.

Created by InfoTrends, an independent leading industry consulting firm, it offers a self-paced curriculum with guided audio and engaging interactive exercises that are available 24/7/365 at an affordable price. With courses that are flexible and include built-in features that allow users to pause, replay, etc, students can be free to learn at their leisure. Students’ progression through the course is logged and tracked, allowing them to exit if necessary and later re-enter to finish the course when time permits. Randomized assessment quizzes allow users to test their knowledge and earn a passing score, which is then applied toward the InfoTrends Customized Communications Certificate.

Canon Business Solutions and InfoTrends:

Present a modular approach for training for customized communications opportunities

Give an overview of the customized communications market

Define the customized communications market segments

Outline customized communications market trends

Provide techniques for solution-based selling – a how-to approach to selling and executing customized communications.

Why it’s important:

PSPs may be looking to grow their business and drive print volume. Their clients maybe looking to more effectively and efficiently communicate with their consumers as well as validate ROI against marketing dollars spent. Consumers want marketers to address them with relevant and meaningful marketing communications. That’s why customized communications is the answer.

The Customized Communications Training Course is a Web-based training program aimed at teaching print service providers opportunities and trends within the customized communications market. It defines the various market segments and business opportunities, and provides real world examples and success stories within each segment as well as a how to approach for selling customized communications solutions to the marketing professional. The full course consists of seven modules, which may be taken individually or as an entire curriculum. Each module consists of an interactive, engaging learning environment. An assessment is provided at the end of each module which tests the student’s comprehension upon completion.

The course includes the following seven modules:

Overview of customized communications

Entry-level variable data print

Web-to-print

Advanced variable data print

Transactional/transpromo communications

Multi-channel communications

Solutions selling – A how to approach to selling customized communications

Certificate of Completion:

Upon successful completion of all modules, you will receive a certificate of completion, certifying you as a trained Customized Communications Professional. InfoTrends is recognized world-wide as a leading provider of strategic analysis, research, forecasts, education, and multi-client services within the scope of the digital imaging and document solutions industry. InfoTrends Certification is a true value-add to any business to help position you in a highly competitive marketplace. An InfoTrends Certified Customized Communications (ICCC) Professional is an asset to any service or organization.

Key Benefits:One of the best e-Learning portals. Learn at your own pace - anytime, anywhere with courses available online 24/7/365 from any Internet connection and Web browser.

Created by independent industry experts InfoTrends Customized Communications Certification (ICCC).

The Customized Communications Certificate Program is available to Canon Business Solutions, Inc. customers only. 

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