Lucid Dream Software Inc. has announced the release of Web2Workflow, the next step for Web2Print. Web2Print has come to mean so many different things that Lucid has coined the term Web2Workflow for its new version of the popular TribalSketch web store front.
Web2Workflow is integrated, a solution that starts with a complete web store front and carries all the way through a fully integrated production workflow system. Web2Workflow is designed as two main components—a hosted web store front and a locally installed, fully integrated, production workflow. Site visitors can register accounts, get pricing with shipping and taxes, create projects, upload files, receive automated production proofs, and checkout with full payment. You end up with order and payment in hand and production ready—ripped, trapped, and approved PDF.
Web2Workflow is simple, a single installer sets up the entire production workflow components and preconfigures everything to work right out of the box. The hosted store front is setup with everything needed to configure products, pricing, and online ordering.
Web2Workflow is powerful, it includes the TaskForce Workflow Server to handle the latest in production print designs, it includes the best in class TaskForce Rip, I-Trap in-rip and interactive trapping, high resolution online zoomable proofing with I-Zoom, I-PDFxM for exporting production ready PDF files, even imposition with the inPO2 plugin. The TaskForce Workflow Server connects to the Web Store Front using standard SOAP API which enable it to be interfaced with virtually any web site.
The hosted web store front is a single tenant solution developed using Ruby on Rails that is database driven and completely customizable and extensible. The simple web interface lets printers add an unlimited number of products, set pricing models, and configure credit card gateway.
Web2Workflow is inexpensive. This solution is available with a simple low monthly fee—no upfront charges and no long term commitments.
H&H Imaging has invested heavily in digital printing capabilities and wants to penetrate the internet business opportunities. "Lucid has worked closely with us to both design a web store front and make it easy to market online. Search Engine Traffic has grown very significantly and with the integrated workflow, and with zoomable proofing our conversion to sale rate is excellent," said Ken Mitchell, president H&H Imaging. "Lucid's team have helped us with both content and design to make our site give a Big Bang—without the Big Bucks."