At GRAPH EXPO 2010, interlinkONE, Inc. (Booth 969) is showcasing the latest enhancements to its multi-channel marketing software. This includes new features to its Web-to-print storefronts and inventory management modules, as well as its industry leading QR Codes application. The company is sharing insights on how to integrate print, mail and fulfillment with multi-channel marketing efforts and offering best practices for executing and measuring campaigns that use multiple channels.
The company's enhanced ilinkONE Version 8.5 delivers end-to-end personalized marketing, fulfillment, and variable print solutions that help transform print service providers into marketing service providers. The software helps printers build marketing databases and increase lead-reach by incorporating social media into print and mail materials via personalized URLs, emails, landing pages, and more. interlinkONE is also highlighting its QReate & Track application, which allows users to easily generate QR Codes for use with websites, contact information, and promotional codes. The application is designed to support customers in effectively launching QR Code applications and measure the effectiveness across different printed materials while viewing the success in real time via reporting dashboards.