XMPie Hosted e-Media Express Edition is an entry-level version of PersonalEffect e-Media, delivered as a subscription-based SaaS solution. This offering is XMPie’s first entry into cloud-based services, driven by Amazon cloud technology, and marks the first time users have access to a hosted e-communication solution that provides integration with print capabilities. Hosted e-Media eliminates the IT infrastructure investments and expertise required, and significantly lowers the financial barrier of entry to one-to-one communications.
With XMPie Hosted e-Media, users can create targeted e-mail messages and personalized URLs (PURLs) or Response URLs (RURLs) that drive recipients to fully-personalized micro-sites, all through XMPie’s uProduce server, using Adobe Creative Suite design tools and a basic Excel recipient list. Users can also connect uDirect, XMPie’s desktop-based variable data print solution, to the hosted uProduce server via XMPie’s unique ICP technology to produce print on the desktop, while deploying electronic media from the hosted server. Together, uDirect and Hosted eMedia can share the same data and business rules.
XMPie Hosted e-Media is fully compatible with the entire XMPie family, from desktop to server. It follows the same XMPie philosophy and architecture, making it easy to create, deploy and manage PURLs and e-mail campaigns within a new or existing XMPie print-focused operation, as well as providing a starter solution that can be seamlessly upgraded to a more powerful workflow as a business grows. XMPie Hosted e-Media also features unique XMPie Wizards and Templates for creating campaigns and PURLs right from the desktop, reducing the time and expertise required to create a campaign workflow from scratch.
XMPie’s uProduce Marketing Console is also included with Hosted e-Media, which allows for the tracking, analysis and refinement of live e-communication campaigns for optimal results and maximum return-on-investment.