Appleton Coated introduces Utopia Inkjet and Utopia Book Inkjet products for high-speed, four-color, inkjet web platforms in North America. Utopia Inkjet coating technology was developed jointly with HP to supply coated product to early adopters of high-speed, inkjet web presses. With the optimized coating of Utopia Inkjet, printers can run high-quality, full-color jobs at 400+ feet per minute – an industry first for high-volume continuous-feed inkjet production platforms.
For direct mail applications, Utopia Inkjet is offered in 60-, 70-, 80- and 100-pound text in dull and matte finishes, and 65- and 80-pound cover in dull finish, and 7-point and 9-point cover in matte finish. A gloss finish product is in development with expected availability by year end.
Research indicates that personalized, four-color direct mail drives a 5.5% increase in response over static, black-only print. Whalen adds, “Marketers realize this and look to printers to provide value by producing projects in the most efficient, high-quality, and personalized manner possible. This trend allows printers to increase their revenue, while reducing cost and waste in the process.”
For the publishing market, Utopia Book Inkjet is offered in 45-pound matte text.
Utopia Inkjet products contain a minimum of 10% post-consumer recovered fiber and are available with Forest Stewardship Council (FSC) certification and green power.