Melissa Data Corp

Melissa Data GeoCoder Object

Melissa Data, a developer of high performance data quality and address management solutions, today announced expanded coverage for their industry-leading GeoCoder Object. Available as a multiplatform API or as part of WebSmart Services, GeoCoder Object now provides accurate location-based information on 95-percent of all rooftops in the U.S. To deliver the most complete rooftop coverage available, Melissa Data partners with NAVTEQ and TomTom (formerly TeleAtlas). The location intelligence that Geocoder Object provides can help organizations make informed decisions about risk exposure, tax jurisdictions, sales clustering, marketing segmentation and demographics, new markets, and logistics to name a few.

 

GeoCoder Object assigns latitude and longitude coordinates with precision, based on the ZIP + 4 (the 9-digit postal code) or the ZIP + 4 + Point of Delivery (the 11-digit code for the exact rooftop of the street address) when available.

 

“GeoCoder Object provides customers with highly accurate address-level geocoding to make more intelligent business decisions,” said Greg Brown, director of marketing for Melissa Data. He continued, “For instance, the expanded coverage can help an organization map how far an insured policy is from a flood plain or coastline for risk assessment or determine the correct tax jurisdiction for a property.”

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