FLEXcon recently introduced "greener" alternatives for at-retail applications for windows and counter mats WINDOWdeco and indoor floor advertising FLEXmark floor art. These products provide retailers, brand marketers, creative agencies and printers with advertising materials that stand out to target consumers, while supporting a commitment and responsibility to the environment.
FLEXcon's newest products, FLEXmark floor art 6673 (base film) sold as a system with approved overlaminate and FLEXmark floor art OP6607 supports the same performance and applications as traditional vinyl options—FLEXmark floor art 4652 (standard white vinyl) and FLEXmark OV6602 (clear gloss overlaminate). These new "greener" products deliver comparable adhesive performance, opacity, printability and aesthetic appeal. The "greener" non-vinyl system is designed exclusively for small-format indoor floor advertising and meets the industry standard for slip resistance based on ASTM D 2047.
For removable window and counter mat applications, WINDOWdeco 6270 (white), 6274 (primed white), 6272 (clear) and 6276 (primed clear) polyolefins offer performance and printability similar to vinyl. These products are an environmentally-friendly option for low-tack window graphics and signage used to capture the attention of shoppers in outdoor locations, retail destinations, point of purchase, tradeshows and events. Both WINDOWdeco and FLEXmark floor art non-vinyl "greener" products are phthalate free and are produced with less solvent providing a smaller carbon footprint.
"We are seeing a growing need for our advertising materials that have less impact on the environment while offering the similar performance to vinyl," said Jodi Sawyer, product branding product manager at FLEXcon. "By expanding these performance-leading product lines with 'greener' alternatives, printers now have an expanded portfolio of solutions to offer clients. With the increasing use of 'greener' methods like UV printing, this opens up the opportunity to provide a more environmentally friendly total solution for their clients."