Ronald van Hees, European Marketing Director, Pitney Bowes said, "The White Paper Factory solution is accessible to operations of all sizes as every customer can benefit from the resulting cost savings and increased efficiency. One of the major advantages of the solution is that elements can be introduced gradually, and a complete overhaul of customer operations is not necessary. For example, the Print+ Messenger provides an excellent starting point for mailers to enhance their communications and achieve added value, with very little operational change.
"Our collaboration with HP and the resulting solutions allows customers to completely integrate variable color print and mail. Relevant, personalized color communications offer added value in terms of higher opening rates and enhanced brand recognition. This technology allows our customers to take advantage of these benefits, whilst at the same time gaining from postal savings, all driven by the industry-leading intelligence software our customers have come to expect from Pitney Bowes."