Tablet Publishing Solution

In 2010, WoodWing Software was the first company to introduce a system to efficiently publish to the iPad. WoodWing is seen today as the innovation leader in the tablet-publishing market, and is now taking another big leap forward with the new Multi-Screen functionality offered by its Tablet Publishing Solution. This helps publishers create content for multiple devices almost effortlessly. The introduction coincides with the launch of WoodWing’s native Android Reader App for the Samsung Galaxy Tab.

WoodWing’s tablet-publishing solution includes the cross-media publishing system Enterprise – including Content Station – and the Digital Magazine Tools. WoodWing’s tablet-publishing solution not only takes care of a highly efficient workflow, it also delivers an outstanding user experience on the various tablet devices through the use of native Reader Apps.

With an efficient workflow in place, WoodWing is ready to launch Reader Apps for the various tablets that are approaching the market, starting with the Android Reader App. This App has been developed and tested for the Samsung Galaxy Tab, which is the first significant Android tablet device on the market. An Android 3.0 (Honeycomb) Reader App will be released as soon as Android 3.0 becomes available. The first big title using the Android Reader App will be launched soon.

To accommodate efficient publishing to multiple devices, WoodWing’s Enterprise publishing system has been enriched with Multi-Screen support – a smart solution to easily create content for various devices with different screen sizes, resolutions and aspect ratios, using a single InDesign layout. This greatly simplifies the production and minimizes overhead when creating content for different devices. Within InDesign, so-called DM Artboards are used to control the aspect ratio differences. When exporting a Digital Magazine, the user can export content for a single or multiple devices at the same time. A short video presentation of this new feature can be found on WoodWing´s YouTube Channel at: http://bit.ly/gkkI57.

Since last summer, HTML widgets – custom interactive elements on a page – have been supported in the Reader App. With Enterprise v7.3, this powerful feature has been fully integrated into the creative workflow. Using the new InDesign Widgets palette, even designers without technical know-how can conveniently place and configure HTML5 widgets. Widgets that ship with Enterprise 7.3 include "360 Viewer," "Progressive Image Zoom," "Filmstrip Viewer," "Image Reveal" and "HTML Container." The latter allows the user to embed code for such elements as banner ads and Google maps. Placing them can be accomplished with a simple copy-and-paste action.

On the efficiency side, editors can now open a layout with multiple InCopy articles and edit them all at once. Right-to-left support for metadata and content has also been added for customers in the Middle East, and numerous smaller issues have been addressed. This wide range of usability and productivity improvements is available for both CS4 and CS5 users.

Content Station has been extended to support the new Multi-Screen functionality, enabling publishers to quickly preview and export Digital Magazine pages for various devices. The user interface of the Digital Magazine application in Content Station has been thoroughly revamped based on customer feedback, making the management of digital issues a breeze. Content Station also adds right-to-left support for metadata.

With the introduction of the new version 1.7 of WoodWing’s Reader App for the iPad, two major additions have become available – the most important of which is progressive downloads. Users no longer need to wait until a complete issue is downloaded. Shortly after the download has initiated, users can start reading their magazine or newspaper while the rest of the content is downloaded in the background, using an intelligent predictive algorithm. The new bookmarking feature allows users to save and bookmark articles for quickly accessing their favorite content.

The number of apps created with WoodWing´s Digital Magazine Tools recently passed the century mark, and has since then grown to well over 150 apps. Furthermore, publishers worldwide have produced more than 1,500 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today.

Each month, about 25 new publications are brought to the iPad using WoodWing´s solution. A continuously updated list of published iPad apps is available at: www.woodwing.com/tablet-gallery. As a result of the large number of tablet publications already created with WoodWing´s Digital Magazine Tools, WoodWing´s Authorized Solution Partners worldwide have become tablet-publishing experts.

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