Yupo Corporation America

Yupo's New Swatchbook

Yupo Corporation America continues to challenge marketers, printers and creative's to "do it on Yupo" by unveiling this month a newly updated paper sample swatchbook that showcases the myriad techniques possible using the world leader in synthetic paper.

On the outside, the square-spine, novel-sized swatchbook is wrapped in Yupo's trademark orange cover punctuated by stripes of striking photographic images that showcase Yupo's brilliant color reproduction. On the inside, the easy-to-use tabbed chapters are spiral bound which allows the sample book to lie flat for easier research and spec comparison.

Replete with bold eye-popping examples, the Yupo swatch book features page after page of new uses and perennial favorite applications of Yupo Original, Yupo Accel and YupoBlue for HP Indigo. Yupo's newest swatch book gives printers, production managers and designers a valuable tool for selecting the ideal synthetic paper for all types of print applications. The easy to navigate swatchbook resource demonstrates the famous qualities of Yupo Synthetic Paper – beautiful print reproduction, water-proof and tear-resistance, and tree-free recyclability.

The reference book holds many different examples of innovative print techniques and applications possible using the unique synthetic paper: conventional hi-def four-color process and PMS inks, dull and gloss UV spot varnishes, raised and texture coatings, satin aqueous coatings, sculptured embossing, foil stamping, and more. As always, the new swatch book also features convenient at-a-glance comparison charts for easy identification and specifying appropriate Yupo papers. The booklet is QR tagged for simple digital scanning using hand-held mobile devices.

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