BCC Software, a BÖWE BELL + HOWELL company and a leading developer of high-performance postal and data quality technology solutions that optimize client communications, has partnered with Objectif Lune to offer the PlanetPress suite of Variable-Data Printing (VDP) software. A custom integration tool developed by BCC allows PlanetPress to work in conjunction with BCC's Mail Manager suite of mail preparation software solutions.
PlanetPress gives users the ability to easily craft targeted communications based on customer or prospect data. The software uses data such as purchasing habits to create promotional messaging in the form of anything from an entire direct mailpiece to a one-line promo on a customer invoice. With BCC's integration tool, targeted messaging can be taken even further. It allows Mail Manager to assess address data and provide PlanetPress with information that can be used to develop messaging based on gender, location and more. With the integration tool, Mail Manager can also sort PlanetPress files into optimal order for postage discounts, print all necessary postal statements, and embed tracking codes on each mailpiece.
"BCC has been a huge proponent of targeted direct mail for years," says BCC Vice President of Sales Corey Smith. "Pairing Mail Manager's sorting, address validation, information gathering and mailpiece tracking capabilities with PlanetPress's mailpiece personalization capabilities makes for an incredibly powerful VDP solution. This partnership will give mailers the essential tools they need to create marketing campaigns that get the results every mailer hopes for."