HP has introduced the graphic arts industry's largest, most productive commercial digital color press, bringing the concept of mass customization to printing by combining the personalization features of digital printing with the efficiencies of high-volume production.
With its unmatched width and its 600-foot/minute (183-meter/minute) speed, the HP T400 Color Inkjet Web Press prints up to 5,200 full-color, letter-size pages per minute—44 percent more than the closest solution from competing vendors.
HP unveiled the press at the offices of O'Neil Data Systems, a Los Angeles-based data-driven marketing communication firm that now uses all four systems in the HP inkjet web press portfolio—the HP T200, T300, T350 and the new T400.
HP also introduced several additional solutions, including an HP magnetic ink character recognition (MICR) system and third-party coated media, as well as workflow and finishing solutions from members of the HP Graphic Solutions Partner program. HP additionally is offering customers an option to upgrade HP T300 presses to the faster T350 platform.
"With more than 25 installations worldwide, our inkjet web press systems are changing the business dynamics of applications such as publishing, transpromo and direct mail," said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. "With the significant throughput capacity the new HP T400 offers, customers can now break into a world of true mass personalization and customization and take advantage of substantial new growth opportunities."
The HP T400 offers high-quality imaging by reproducing sharp text and images, as well as uniform area fills. New HP A50 process-color inks work with new HP A10 printheads, which use HP Scalable Printing Technology in a compact, 1,200-nozzles-per-inch printhead design. New, advanced web tension controls and dryer systems provide reliable, fast and consistent productivity.
Users of standard-size (20.5-inch) digital web press finishing equipment can produce two jobs simultaneously on the HP T400, using an optional slitter at the end of the press to convert the roll into side-by-side webs. Scalable job impositioning tools for high-level prepress efficiency from Ultimate Technographics – a member of the HP Graphics Solutions Partner program – allow operators to impose separate variable-data jobs side by side on the web.
Other HP Graphics Solutions Partners, including finishing and paper transport system suppliers EMT, Magnum Digital Solutions, MBO and Muller Martini, are presenting solutions they offer to support the HP T400 platform. Additional industry suppliers, including CMC, Compart, GMC Software Technology, Hunkeler, Lasermax Roll Systems, Tecnau, Videk and WEKO, also are showcasing solutions for use with HP Inkjet Web Presses.
Pitney Bowes is highlighting high-volume transactional/transpromotional uses for a new HP Inkjet Web Press technology. The HP T400 will become part of a new IntelliJet 42 solution for transactional/transpromotional markets, extending the range of IntelliJet size and speed configurations.
"Pitney Bowes is delighted to be collaborating with HP to introduce this new solution to high-volume transactional mailers," said Ramesh Ratan, president, Document Messaging Technologies, Pitney Bowes. "This is another example of how we are working together to create solutions that can help our customers deliver increased efficiency and productivity to generate more powerful and valuable customer communications."
Scheduled to be available later this year, the HP T400 is part of a broader production printing portfolio that includes HP Indigo liquid electrophotographic imaging presses. With a global install base in excess of 5,000 presses, HP Indigo is a market leader in high-value, offset- and photo-quality digital printing.
Since introducing the first HP Inkjet Web Press in 2008, HP has continued to gain momentum in publishing, direct mail and transactional and transpromotional markets, with more than 1.46 billion pages produced on HP Inkjet Web Presses in 2010. HP is presently installing its first HP inkjet web press in Asia at book exporter CTPS' plant in Dongguan, China.
"HP's T400 is a powerful addition to the Inkjet Web Press family and extends it into unheard of ranges of digital print productivity," said Jim Hamilton, group director of industry analyst firm InfoTrends. "These are revolutionary devices that compel marketers and content providers to re-imagine what can be accomplished with production digital print."
O'Neil Data Systems is home to the first HP T400 press installation, making it the only customer facility to have all four HP Inkjet Web Press models. The company also uses HP Indigo Digital Presses to produce a variety of high-end jobs, including covers for Inkjet Web Press-printed publications. O'Neil Data Systems also uses HP Exstream customer communications management software to compose complex, variable-data document streams at full press speeds.
The company is using HP Exstream and the HP T400 press to produce MarketSmith, a personalized financial research publication delivered weekly.
"The HP T400 Color Inkjet Web Press truly is converging on offset speeds while providing the benefits of a digital printing environment," said James Lucanish, president, O'Neil Data Systems.
As with all HP Inkjet Web Press models, the HP T400 prints on virtually any standard uncoated or newsprint paper, as well as on a range of coated papers. HP announced the immediate availability of new 115 and 130 gsm Jaz coated papers from Sappi for use with HP Inkjet Web Presses. The papers are now available in Europe and the Asia Pacific region, with additional weights scheduled to be available there soon.
MICR, a technology commonly used in checkbook printing, will soon be available for use in a wider variety of applications with the new MICR HP Inkjet Web Press solution. Available for order now with new HP T300 and T350 purchases, and scheduled to be available with T200 and T400 models sold later this year, the solution consists of new black MICR ink with a print bar that inserts into expansion slots on all HP Inkjet Web presses.
The HP Inkjet Web Press MICR solution enables direct and transactional mail printers to use only one pass to produce balance transfer check mailers, rebate check mailers and other popular direct mail products. This method avoids the significant document security and inventory storage demands with existing workflows, which require valuable MICR documents to be preprinted and then locked away, with additional finishing, inserting or full-color printing steps completed in subsequent steps just prior to mailing.