Personalized or variable data printing (VDP) produces attention-getting materials, however the cost and complexity of creating VDP print files prevent many businesses from using it. A new VDP print file creation service from Digital Formatting Services (DFS) eliminates these problems without requiring any software, investment, training or special skills. Businesses simply upload their graphics and data. DFS then creates and returns via download VDP print files that can be run on any digital printer.
The difficulty in creating VDP print files stems from the need for a variety of specialized software and some expertise in data management and postal regulations. "Many print shops and ad agencies can't justify the risk of time and money to get into the VDP market," said DFS president, Lise Svenson. Consequently, much of the VDP market is confined to larger or more sophisticated printers and agencies. "We make VDP easy and cost-effective so that our customers can do what they do best… designing and selling print projects, creating graphics and printing. Since we take care of all the VDP file creation and data work they can be doing VDP projects tomorrow without investing a dime," noted Svenson.
In addition to creating VDP print files, DFS offers a broad range of other VDP-related formatting and data services including data conversion, formatting, merging and enhancement, mail pre-sorting, processing through the national change of address database and complete do-it-yourself mailing preparation. Services from DFS are provided on an "as-needed" basis and require no software, training, subscription or contracts.