With the release of PersonalEffect 5.2, XMPie is enhancing its unique tracking and analytics technology with more advanced reporting features, major speed improvements, and a new name—PersonalEffect Analytics.
XMPie's PersonalEffect Analytics combines unique tracking technology for recording events throughout a campaign's execution, with easy-to-use, visibly attractive reporting, charting, and refined data update capabilities. The unique tracking capability allows for recording all relevant campaign data, including values for variables defined in the campaign-creation brief (e.g., the reference for a picture selected based on the recipient's profile, or the choice a recipient made in selecting one offer over the other).
With such rich and relevant tracking history, PersonalEffect Analytics allows the marketing professional to view campaign performance in the dimensions that matter to them most, per their defined goals. There is no need to gather tracking data and then cross-check it with a Content Management System or Customer Relationship Management system in order to know the behavior of the specific segments and individuals that were targeted. It is all enabled through integrating XMPie Analytics with XMPie ADOR technology, which drives the cross-media personalization capabilities of the XMPie solutions and allows for streamlined, automatic consistency of message and content across the various media channels used in the campaign.
"Reviewing a campaign's performance and quickly deciding on changes in message or offer is crucial for the marketing executive," said Karin Stroh, vice president of Marketing, XMPie. "The integrated view of a campaign's performance that XMPie Analytics provides gives the information that the marketing executive needs in unprecedented clarity and timeliness, which leads to much better campaign control and results."
PersonalEffect Analytics introduces gauges for presenting Key Performance Indicators (KPI). Such KPIs can be set up with a defined target and thresholds for performance levels via red, yellow and green zones, so it is easy to see at a glance whether or not a campaign is reaching its target goal. For example, a KPI gauge can be defined to show the proportion of e-mails opened out of the total number of e-mails that were sent. If the desired response rate was at least 20 percent, the green area could start at 20 percent, and the red area could be anything below 10 percent.
In addition to analytics, XMPie's PersonalEffect 5.2 now includes support for the emerging PDF/VT standard. With support for PDF/VT, users of PersonalEffect 5.2 will benefit from the document format's capability to allow for faster, more efficient and more predictable production of personalized print pieces, which are an important part of any cross-media campaign. PDF/VT enables high performance rendering of graphically-rich content for printing on high-speed digital presses by caching repeated text and graphics, and is the new ISO standard for producing variable data printing (VDP) jobs.
"As creators of VPS—one of the industry's first object-based VDP print specification languages—we've always focused on supporting the most accurate and efficient VDP format, out-of-the-box, to ensure our users are able to express the top most creativity in highly-efficient VDP workflows," said Reuven Sherwin, vice president of Products, Research and Development, XMPie. "Working closely with Adobe® for many years, we were the first to support Optimized PDF, and we fully embrace the move towards PDF-VT with this and future versions."
Among these new PersonalEffect 5.2 features also lies a new Social Media Share function, which enables campaigns to reach beyond the recipient by allowing them to share the campaign messages and/or offers with their social networks. With this tool, users can incorporate Facebook and Twitter “share” buttons within Personalized URLs (PURLs) and e-mails of a campaign, just like any other design element. For lead acquisition, the share buttons can be used to direct the recipients' friends/followers to a self-registration site where they can learn more and/or sign up for that particular offer. For higher impact, the message generated after clicking a share button can include recipient-specific variable information in order to increase the response rate of the recipients' friends/followers.