Wausau Paper today introduced four hot, new colors and five brilliant shade-rejuvenations to its popular Astrobrights line. With the addition of Jupiter Java, Blast-Off Blue, Outrageous Orchid and Gravity Grape, the Astrobrights line now features 26 vibrant, attention-getting shades for those who dare to make a bold statement. Five other shades, including Lift-Off Lemon, Pulsar Pink, Terrestrial Teal, Vulcan Green and Martian Green, have been improved for enhanced vibrancy and brightness to produce greater design impact.
“The Astrobrights line is the go-to choice for designers, printers and consumers who want their message to get noticed,” said Andrea Alstad, manager of strategic markets, print & color, for Wausau Paper. “The new and improved hues were thoughtfully crafted by color experts based on forecasted trends to fill gaps in the existing palette and to create attractive, attention-commanding shades with superior printability. Customers wanted more color options within this line, and we are excited to fulfill this need with stunning new brown, blue and purple shades.”
Confirming Wausau Paper’s commitment to providing sustainable printing solutions, the entire Astrobrights line is Forest Stewardship Council (FSC) certified to contain product from well-managed forests, and the company is a SmartWay Transport Partner. Thirteen colors are Green Seal certified and contain 30 percent recycled post-consumer fiber. Celestial Blue, Eclipse Black, Gamma Green, Lunar Blue, Martian Green, Orbit Orange, Planetary Purple, Re-Entry Red, Sunburst Yellow, Stardust White, Galaxy Gold, Jupiter Java and Terrestrial Teal are among the color choices that are certified and contain recycled post-consumer fiber.
Astrobrights are available in a wide variety of ream-sealed cut-sizes and large folio sizes of 60-pound text and 65-pound cover, perfect for direct mail, cards, posters and flyers. The line also includes a heavier weight 80-pound cover, ideal for all digital applications. The entire line is acid- and lignin-free and is laser and inkjet guaranteed.