Advertising Specialty Institute (ASI)

2011 Media File

The Advertising Specialty Institute today announced it has already pre-sold 75% of all available copies of the 2011 Media File, one of the industry’s most relied-upon resources.

The world’s largest promotional products catalog is an essential sales and sourcing tool for sales professionals and their top customers. The 56th annual edition of Media File contains thousands of products from hundreds of suppliers in all price ranges - including 51 new suppliers - along with promotional planning guides and end-buyer case studies. Price and product indexes make it easy to choose products to suit any client’s budget.

The ever-popular hardcover book contains every product imaginable, from aprons, beach balls and computer gadgets to whistles, wristbands and wine accessories. Green products, unique items, a special wearables section and easy-reference calendar make creating campaigns a snap.

To order Media File online and to see sample pages, click here. For more information and to learn about special offers, contact Dan Brown, executive director of distributor services, at dbrown@asicentral.com or at 800-546-1392.

Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales. Use Media File all year round for research and generating ideas.

The front cover of each hardcover book can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.

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