MOBILE SMS SERVICES

Printable Technologies Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today the launch of mobile campaign services that can produce dynamic SMS text messaging campaigns. Powered through renowned marketing service provider, ExactTarget, the new mobile services provide powerful cross media capabilities to Printable Technologies' customers.

The new offering utilizes ExactTarget's full mobile capabilities for SMS marketing consisting of campaign creation, deliverability, tracking, and reporting without the need for internal investments in hardware, software, and development resources. The content of an SMS text message can be seamlessly versioned or personalized using fields from a recipient database. A personal url embedded in a text message provides recipients a completely personalized cross-media experience. Mobile campaigns accomplish a variety of marketing objectives including customer acquisition, list enrollment, product awareness, and promotion participation.

"Mobile is an essential media component for digital marketers," states Dustin Ritter, Director of Marketing at Printable. "Our partnership with ExactTarget allows us to deliver best in class email and mobile marketing capabilities in a single unified platform." Coleman Kane, President and CEO of Printable adds, "We will continue to expand our personalized cross-media capabilities to meet the needs of today's marketing professionals. Adding SMS rounds out the entire Printable VDP offering which now includes email, web, print, image, and mobile personalization."

For additional information regarding Printable's new mobile SMS services, visit www.printable.com/mobileservices or call 800.220.1727.

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