HP unveiled the latest additions to its Latex Printing Technologies portfolio to boost productivity and expand application versatility for print service providers, while delivering high image quality and lowering the impact of printing on the environment.
On display in HP booth 4543 at the ISA International Sign Expo 2011, the new offerings include:
• The HP Scitex LX850 Printer, a 126-inch (3.2 m) latex ink printer that delivers maximum versatility and productivity with multiple workflow features, including dual-roll, roll-to-free fall and roll-to-collector handling and an ink collector.
• The HP Scitex LX820 Printer, a 126-inch (3.2 m) latex ink printer that offers high productivity at a lower price in a roll-to-roll configuration.
• HP LX610 Latex Scitex Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl, plus improved water resistance on fabrics.(1,2)
• HP PVC-free Wall Paper, available June 1, is now made with FSC-certified(3) paper from well-managed forests and is GREENGUARD Children & Schools Certified, allowing customers to offer bold, colorful indoor murals without distracting odors.(4,5)
HP also announced new software to help streamline workflows, including HP SmartStream Designer Version 5.1 for creating, preparing and collating personalized campaigns from HP Scitex printers and the GMG ColorServer Suite, a color management software from HP Solutions Business Partner GMG for HP Scitex large-format printers.
"Today's announcement marks the next development in what has proven to be a revolutionary technology platform for the sign and display market," said Yariv Avisar, vice president and general manager, Scitex Large-format Solutions, HP. "With more than 5,000 HP Latex Ink systems installed worldwide, HP is offering customers the competitive advantages needed to differentiate their businesses and capture new growth opportunities."
Delivering high image quality at production speeds, the HP Scitex LX850 Printer allows customers to accelerate their large-format workflows. The device also enables customers to expand their application versatility with a built-in ink collector for direct-to-fabric printing(2) on flag fabrics. A scaled-down version of the HP Scitex LX850 Printer, the new HP Scitex LX820 Printer, is available with an optional dual-roll kit upgrade.
"We print 13,000 to 16,500 square feet a month, and while we didn't lack output capacity, competition remains fierce and profit margins have been squeezed," said Jose Año, general manager at Marc Marti, a Valencia, Spain-based print service provider. "The HP Scitex LX850 Printer's versatility gives us extraordinary image quality on a range of economical, uncoated media and substrates, while differentiating our products from those using solvent-based inks."
Both the HP Scitex LX850 and LX820 Printers work together with the new HP LX610 Latex Scitex Inks. Alternatively, customers can install HP 3M LX600 Specialty Latex Inks(6) to offer graphics backed by the 3M MCS Warranty, one of the most comprehensive warranties in the industry. The warranted durability period for vehicle graphics made with the HP 3M LX600 Specialty Latex Inks and 3M media has been extended from four years to five years by 3M, and 3M Panagraphics III Wide Width Flexible Substrate has been added.
The HP Scitex LX850 Printer and the HP Scitex LX820 Printer are expected to be available on May 1 and June 1, respectively.(7)
Capable of producing eye-catching images with rich blacks and glossy results on banners and self-adhesive vinyl, the new HP LX610 Latex Scitex Inks continue to set the standard for high-quality sign and display output. The inks produce prints with display permanence and scratch, smudge and water resistance comparable to low-solvent inks.(8) Plus, the new formulation offers improved water resistance(1) on fabrics,(2) further expanding high-value soft signage application capabilities.