Xerox Corporation

Business of Your Brain App

Hundreds of hours spent in meetings. Happy hour mentioned in the subject line of 50 Friday emails. Messages long enough to rival “War & Peace.” Sound like your inbox? Xerox Corporation launched a free desktop application that lifts the curtain on your inbox and your brain. The Business of Your Brain desktop app analyzes emails and calendar notices to identify those distractions that steer focus away from their real business.

Available for download at http://www.BusinessofYourBrain.com, the Microsoft Windows desktop app securely synthesizes data from a user’s Microsoft Outlook account. Through interactive visuals, it outlines by day, week and month the activities, people, events and vocabulary that fill a user’s inbox.

 “For today’s office worker, the inbox often defines our day as email and meeting notices dictate our every move,” said Christa Carone, chief marketing officer, Xerox. “Business of Your Brain offers a satirical yet humbling view of what stands between the inescapable inbox and the ability to focus on real work.”

By downloading the app, users can reveal the following insights and more:

Meeting Buddy: show up to the office today dressed just like a colleague? Could be because he is the person with whom you have the most meetings.

Quickest to Panic: find out who sends the most emails flagged with the high alert exclamation point.

Focus Drainer: what are the latest buzzwords in your email subject lines? Your Focus Drainer results will clue you in.

Motor Mouth vs. Many Thanks: we all have a few contacts notorious for their lengthy emails; find out who takes the prize in your inbox. On the flip side, you’ll also see who most frequently adds to your email count with reply all “thanks” notes.

Most Ignored: delete emails without reading? Business of Your Brain will tell you who you’re most likely to ignore.

“Sure, the Business of Your Brain app can fog your focus, but it also gives some not-so-subtle nods to taking back control of your workday. It is a lighthearted look at focus – or lack thereof – in business, a concept that’s serious to Xerox,” said Carone. “Every day we work with our customers to help them get the best out of their business. From services that manage back-office activities to technology that keeps the front office running smoothly, we enable customers to focus on what matters most: real business.”

Sharing features

Users can easily share the link to download via LinkedIn, Facebook or Twitter from http://www.BusinessofYourBrain.com.

System requirements

System requirements include Microsoft Windows XP/Vista/7 and Microsoft Outlook 2003 or later.

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